Los Angeles Sentinel

The Los Angeles Sentinel is an African American-owned and operated newspaper and media company that places an emphasis on issues concerning the African American community and its readers. Since its controversial article in 1934, “Don’t Spend Where You Can’t Work,” the acclaimed and historic newspaper significantly influences the perceptions, attitudes, consciousness, and buying influence of its readership. For the last 90 years, the Sentinel has empowered a multitude through its unwavering mission of providing the Black community with “a voice speaking for itself.” The first Los Angeles Sentinel staff, photo taken in 1933 The Sentinel was established in 1933 by